Digital & Social Moments

I have developed several organic and paid social media campaigns to increase user generated content through contesting, brand hashtags, and curating social media feeds that reflect the audiences interests and tie back to brand and campaign objectives. Some examples of paid campaigns include: store openings, product launches, influencer partnerships, showcasing offerings i.e. TASTE MRKT at Scarborough Town Centre. 

A cohesive strategy includes creating and distributing relevant content consistently. A successful strategy will include impactful storytelling that highlights your product/service as a must-have by providing valuable information through videos, gifs, blogs, articles, and webinars that have clear call to actions and captivating imagery.

In the past, I have identified pain points for shoppers and offered solutions for their upcoming purchase journey. 

Style Secrets & Get Gorgeous: Arm shoppers with must-have beauty and fashion products each season that is recommended by trusted influencers.

Sole Academy: Target back-to-school shoppers with sneaker and urban fashion trends by creating an immersive digital/physical experience through an on-site installation and social media contest.

Flower MRKT: Filled a need for Mother's Day gifts by promoting limited-time pop-up of artisanal creators and floral offerings through BlogTO, influencers, and promoted ads. 

Taste of the Seasons: A video campaign that highlighted several dining options. We identified options suitable for colder months, date nights, and healthy eating options to influence dining decisions.